The DJI | Hasselblad flagship store opened in early 2026 at one of Berlin's most iconic retail destinations, the Europacenter. Located at Tauentzienstraße 9–12 on approximately 180 square meters of ground-floor space, the store marks DJI and Hasselblad's strategic expansion into Germany's capital, bringing cutting-edge visual technology to Berlin's creative community.
As an Authorized Retail Store, the Berlin flagship delivers a distinctive dual-brand experience where DJI's innovative drone technology meets Hasselblad's legendary camera heritage. Positioned within an emerging tech-cluster alongside Saturn and Dyson, the store benefits from synergistic brand placement and serves as a destination for professionals and enthusiasts seeking immersive product experiences.
The store showcases the complete DJI ecosystem—from consumer drones and professional cinema equipment to action cameras and stabilization systems—alongside a dedicated Hasselblad department featuring medium format cameras, XCD lenses, and premium accessories. Visitors can experience hands-on demonstrations and expert consultation across both brands' full product portfolios.
Strategically positioned in Berlin's City West district near the historic Kaiser-Wilhelm-Gedächtniskirche and Breitscheidplatz, the Europacenter location delivers exceptional visibility and accessibility. With high pedestrian traffic from both locals and international visitors, the store serves as a central meeting point for Berlin's vibrant creative, photography, and technology communities.
Retail Stores
-Flagship Store – Authorized Retail Store
-Located at Tauentzienstraße 9–12, Europacenter
-180 m² ground floor retail space
-Second DJI | Hasselblad location in Germany
